Author: Kathrin Ziegler

Examples of Pro Environmental Products

Environmental Protection, Nature Conservation, Ecology

With the reality of climate change approaching us, did you know that consumers are beginning to be more environmentally conscious when it comes to purchasing products?

Buying from an eco-friendly store helps them feel better knowing that they are doing something for the environment, and also grants them some social currency. You can find list of pro environment products in https://alltimelist.com. Not only it contains eco friendly list of products, but also other products such as top used skin care products,tips for a more creative baking and others. 

To inspire you, here are some examples of products that contribute to the preservation of the environment.

1. Gota Dishwasher: The Gota dishwasher created by Yanko Designs looks like a little spaceship, but it actually cleans the dirty dishes by steaming them in the pre-washing cycle and keeping the water to reuse it in later phases.

2. Recycled Fabric Clothes: Buy clothes that are made from organic or recycled fabrics. This is usually signaled by a logo, a seal, or it is mentioned on the tag.

3. Rechargeable Batteries: As batteries remain complicated to recycle and contain a significant number of dangerous metals such as lead, prefer the use of rechargeable batteries. The latter will cost a bit more when you get them, but in the long run you will protect the environment while saving some cash.

4. Reusable Water Bottles: Using eco-friendly water bottles is very easy, as all you have to do is to use a water that you can reuse instead of throwing it away once it is empty (even if it is recyclable!). Think about using a bottle made of glass, stainless steel or aluminum.

5. House Cleaners: Products found in supermarkets to clean your house are full of environmentally harmful chemical components. They can be easily replaced by white vinegar, baking soda, tea tree oil and water. You will get the same cleanliness, with a much better output for the environment.

6. Cloth Napkins: Millions of napkins and diapers are disposed every day in the world, after having been used just once. The trick here is to use reusable products, often made of bamboo or clothes. They are easily washed and as a bonus will keep your baby away from the harmful chemicals used to make classic diapers.

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Tips to Gain Trust from Your Customers Through Green Marketing

In the present times, most of us are thinking of shifting to healthy living and thinking of ways to promote a greener environment. However, different environmental issues are still prominent- air pollution, plastic in oceans, global warming, and food waste. These factors make most of us worry and be kinder to the planet. Hence, when it comes to purchasing products, consumers are being more cautious on what to buy. They prefer purchasing socially responsible products yet quite pricey.

Wit that being said, businesses are making their marketing strategy a green one in order to catch the attention of consumers and to address their social responsibility that will surely have an impact to the decision making of customers. This is known as green marketing. If you want to know more about this go to https://www.youtube.com/watch?v=25mczSz14wg

Definition of Green Marketing 

Green marketing, also known as eco-marketing or environmental marketing,  is defined as the selling of products or services by focusing on its environmental benefits. Nowadays, people are getting more and more attracted to those brands associated with terms like “eco-friendly”, “recyclable”, or “sustainable”. The rationale behind this green-marketing is the negative perception of people to our planet.

Companies’ Goals Why They Preferred Green Marketing

  • Implementing sustainable business practices
  • Demonstrating social responsibility
  • Reducing expenses (packaging, transportation, energy/water usage, etc.)
  • Demonstrating how safe and mindful the products or services are

Sustainable Examples of Green Marketing  

Listed below are some examples of well-known products and services that promote green marketing.

1. Starbucks- it has a plan of eliminating the use of plastic straws by the year 2020 and open 10,000 environmentally friendly store by 2025. They are also able to come up with reusable cups to support the environmentally sustainable environment

2. Ikea– this is known to use strategies that promote management of waste and energy. Almost 90% of its building include solar panel wherein they use wind farms in order to generate energy. More importantly, they have planted millions of tress while sending only 15 percent of waste to landfills.

3. The Body Shop- those who are into beauty products know this brand. They support farmers, defend human rights, initiates health treatments and training events for employees.

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