The environment is one of the most important things that we need to look after despite the introduction of new technologies such as computers and its jargon like the windows 10 key. With new technology, we can use a lot fewer resources and still have enough to go around. We can use renewable energy sources such as solar and wind power. We can also use new technologies like electric cars which will help us reduce our carbon footprint.
In the 21st century, we live in the Anthropocene, the age in which humans have become a dominant factor influencing the biological, geological, and atmospheric processes on Earth. But the Corona crisis has made it clear that complete control over nature is and will remain an illusion. The traumatic crisis experiences also drive the realization that man is not above nature, but is part of this more comprehensive, self-organizing system.
The Neo Ecology Megatrend
As part of nature, human beings also intervene in this system in a modeling manner. In order not to further weaken it, but to make it more resilient, we don’t have to protect nature from ourselves: Above all, we have to learn how to shape it in a meaningful and sustainable way. Under these circumstances, sustainable lifestyles are becoming more and more a matter of course, finally being freed from clichés and dogmatic-ideological hurdles. This change in values, which has already affected large parts of society, says goodbye to the guilt complex of the past decades: it is no longer about renunciation and bad conscience, but about sustainable and pragmatic solutions that people and technology do not see as a problem, but as the key to a neo-ecological future.
The current dynamic of the neo-ecology megatrend is shaped by this insight. It creates a new, solution-oriented morale that influences our everyday life more and more. This applies, for example, to farmers who switch from monocultures to mixed cultures or to organic farming in order to avoid crop losses, but also entire countries who are aligning themselves with the neo-ecology megatrend in order to secure their future – for example by switching to organic farming, renewable energies or sustainable forms of tourism put. The goal of such strategies is always the same: the unavoidable adaptation to changed circumstances in order to ensure one’s own continued existence. All economic sectors and factors are currently changing in this direction, from securing the quality of the location to addressing the new patterns of expectations that characterize consumption in the 21st century.
Live and consume sustainably
The neo-ecology megatrend is generally characterized by people’s growing awareness of the environment and responsibility. It stands on the pillars of the economy, ecology, and ethics. While the megatrend initially focused on the topics of health, environmental protection, resource conservation, and corporate social responsibility, today it is being massively influenced by the disruption of our global economic system, driven by technological developments, from blockchain to artificial intelligence, and the transverse forces of the megatrends of connectivity and globalization and new work.
Consumption is increasingly under ecological and socio-ethical aspects – all the more, the more diverse, cheaper, and more accessible the range of offers becomes. The trend towards a higher quality of life forms a common thread. “Better instead of more” becomes the motto of individual and collective strategies. In concrete terms, this can mean having better (and therefore less) meat on your plate – or creating new green spaces in the city instead of another shopping center. Also, the trend toward slow culture will be further promoted in this context. Because the more high flexibility, permanent lack of time, and constantly being on the move are perceived as a burden in our hypermobile society, the more people look for ways to slow down and for ways to live and consume more mindfully and consciously.